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Contact Reinforces Its Institutional Leadership with the Election of its Chief Commercial Operations Officer, Sherif Bakir, to the Board of the Egyptian Federation for Consumer Finance
In line with its continued leadership in Egypt’s non-banking financial services sector, and its active role in advancing the consumer finance industry, Contact Financial Holding, the leading non-banking financial services provider, has announced the election of Mr. Sherif Bakir, the Holding’s Chief Commercial Operations Officer, to the Board of Directors of the Egyptian Federation for Consumer Finance for its second term (2026–2030).
Feb 19, 2026
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This election reflects the market’s confidence in Contact’s institutional strength and its influential position within the sector. It further underscores the company’s ongoing contribution to shaping the regulatory and operational landscape of consumer finance in Egypt, while supporting the adoption of best-in-class professional standards and accelerating financial inclusion and digital transformation, in alignment with Egypt’s broader economic development vision.
Mr. Sherif Bakir brings extensive commercial leadership experience across telecommunications, business development, marketing, retail, customer experience, and large-scale commercial operations. Having recently joined Contact Financial Holding, he has built a track record of driving growth, strengthening operational performance, and leading complex commercial transformations. Prior to Contact, he served as Chief Executive Officer and Board Member at a multinational organization, where he successfully delivered measurable business expansion and operational efficiency.
Through its active engagement in sectoral bodies and industry development platforms, Contact Financial Holding remains committed to contributing to the evolution of Egypt’s non-banking financial services ecosystem. The company continues to focus on innovation, responsible growth, and expanding access to advanced, digitally enabled financial solutions that support sustainable economic participation.
The Egyptian Federation for Consumer Finance is the official professional body representing licensed consumer finance providers operating under the supervision of the Financial Regulatory Authority. The Federation works to strengthen sector coordination, promote governance standards, and advance the development of Egypt’s consumer finance market.
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