In its endeavor to realize the financial inclusion of all Egyptian consumer segments, Contact did opt for a geographical expansion, and is now operating in 25 governorates through a network of 60 branches, covering many subregions and rural areas. Contact has been the Fastest Growing Finance Company in Egypt in 2021, according to the specialized British magazine: The Global Economics. This expansion aims to fulfill the needs of the majority of Egyptian consumers in the different regions, where Contact is providing a fair and efficient consumer finance service based on a thorough study of the demographic and social context, as well as the consumer behavior in each region.
According to Contact vision based on pioneership, and continuous and sustainable development, Contact has succeeded – in parallel with its geographical expansion – to manage a substantial digital transformation of its services, and has been selected as the Best Digital Transformation Fintech in Egypt in 2022 by The Global Economics. Contact has built on its long and successful credit history and developed an Artificial Intelligence engine for instant credit assessment of individual customers. Contact aims to realize efficiency and provide a fair-credit at the same time, in the domain of Fintech.
Contact Model is an omnichannel model, using digital and non-digital channels in order to reach every Egyptian citizen. Contact applies customer education in the domain of digital transformation, incentivizing customers of all channels to use Contact mobile app, and hence contributing to the digital transformation of the whole society, in parallel with its contribution to the financial inclusion of the whole population, in a perspective of sustainable development.
Glad to receive this award, Said Zater - Contact Financial Group CEO and MD of the Holding Company - said: “This award of the Best Digital Transformation Fintech in Egypt in 2022, provided by The Global Economics, is an acknowledgment of Contact outstanding achievement in terms of expansion and service diversification, creative product development, merchant network development, and fruitful strategic alliances.”
It is noteworthy that Contact Financial Holding has been selected one of the strongest 50 business institutions in Egypt in 2022 by Forbes Middle East.